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Didem Demirgil · Toronto, Canada
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© Didem Demirgil · Toronto, Canada
Hi.
Try: ai, notes, press, recruiter, contact, music, proof, social, news.
🗞️
Press Kit
📝
Notes
📊
Numbers
📬
Inbox
💼
Recruiter Mode
📄
CV.pdf
Recruiter Mode
✉️ Email 💼 LinkedIn 📞 Call
20-second pitch
Didem Demirgil is a Toronto-based PR and communications professional with hands-on experience at Mitsubishi Motors Canada and Bubblegum Canada. She built DataGum — an AI-powered reporting tool that improved accuracy by 30%. She has executed national media launches, managed large-scale events, and written published editorial content. She works in three languages and thinks in systems, not just tactics.
PR Strategist · AI-curious communicator · Istanbul → Toronto
15+
Media outlets
100%
KPI delivery
+30%
Accuracy lift
3
Languages
Proof of Work
🤖
DataGum — AI Media Monitoring Tool
Built an automation tool that fixed broken reporting workflows
+30% accuracy
▶
Problem
Regional media outlets were consistently missing from client reports. Manual spot-checking couldn't keep up — smaller placements slipped through, making coverage reports incomplete and unreliable.
What I Did
Independently designed and built DataGum using N8N automation. Structured the scan-to-report pipeline: automated outlet tracking, structured output formatting, and clean draft generation — no manual oversight needed.
Result
+30% reporting accuracy. Reporting time cut significantly. The team adopted it without being asked — it just worked better than the old process. Still in active use.
🚗
2025 Outlander Launch
Full launch communications cycle — press, events, editorial
15+ outlets · 100% KPI
▶
Problem
National launch of a refreshed vehicle model requiring coordinated press materials, event logistics across multiple cities, and editorial content — all within a tight launch window with zero margin for missed outlets.
What I Did
Distributed press materials to 15+ outlets. Coordinated the Montreal Auto Show and multi-city dealer events. Built KPI dashboards via Meltwater. Wrote editorial features for Mi Magazine Issue 5 including the Yamaha audio piece.
Result
Coverage across 15+ media outlets. ~20M estimated impressions. 100% KPI delivery across all tracked metrics. Editorial contributions noted by the brand team.
Press Release LinkedIn Motormouth
📖
Mi Magazine Editorial — Issue 5
Brand storytelling through editorial features, not product copy
3 features published
▶
Problem
Brand magazine needed editorial content that felt like storytelling, not product spec sheets. The challenge: make technical features (audio systems, maintenance) feel human and readable for non-enthusiast drivers.
What I Did
Wrote and developed three editorial features: a piece on Yamaha premium audio integration (why sound design matters to daily commuters), a vehicle maintenance guide, and an owner profile built around brand storytelling.
Result
Three published features in Issue 5. The Yamaha audio piece was specifically noted by the brand team. Content positioned technical features as lifestyle narratives instead of product descriptions.
Issue 5 pp. 28-29 pp. 44-45
🎪
Medical Congress Series
Large-scale event logistics with zero margin for error
512+ attendees · 0 incidents
▶
Problem
Multiple large-scale medical congresses requiring strict compliance, complex vendor coordination, and flawless execution. No room for logistics failures in a professional medical context.
What I Did
Full logistics ownership: venue selection, travel coordination for 500+ attendees, catering, compliance documentation, and run-of-show management. Built contingency plans at every node. KPI dashboards delivered within 24 hours of event close.
Result
Black Sea Rheumatology Congress: 512 attendees. Multiple events delivered with zero major incidents. Post-event reporting completed within 24h. Repeat engagement from clients.
Contact directly:
📧 [email protected] 📞 437-422-2150 💼 linkedin.com/in/didemdemirgil 📍 Toronto, ON
Safari
https://didem.os/start
Didem OS
Safari Start Page
This should feel like a browser, not a sad tab cemetery. Start here, open sections like real tabs, and let the portfolio breathe like an actual system.
Featured video
A liked YouTube video can live here without hijacking the whole interface like a badly planned kiosk.
🤖 R0-BOT Runner
SCORE: 0
SPACE or click — double jump allowed
Favorites
New tab friendly
Click + to create a new Safari tab. It opens a fresh landing page instead of smashing the layout to pieces.
Better flow
Start page, address bar, browser tabs, and quick navigation. Wild concept: using Safari like Safari.
Portfolio path
Go from landing page to work samples, media, AI, or contact without getting trapped in a fake app maze.
Fully localised
Switch between English and French from the top right. Every section, every window, every label — translated.
🚗
2025 Mitsubishi Outlander Launch
Media launch event · Editorial support · Social amplification
Supported launch communications for the refreshed 2025 Mitsubishi Outlander across press materials, event coverage, and social content. Outcome: 30+ media publications and ~20M estimated reach.
Press Release LinkedIn Motormouth
Open official page ↗
🗞️
Mi Magazine Editorial Contributions
Mitsubishi Motors Canada · Issue 5
Wrote and developed editorial pieces for Mi Magazine, including features on vehicle maintenance, custom Yamaha audio in the 2025 Outlander, and an owner profile built around brand storytelling.
Issue 5 pp. 28-29 pp. 44-45
🎤
Events & Social Coverage
Auto show coverage · Community content · Event storytelling
Built content around live experiences including the Montreal Auto Show, Feastie, Black Sea Rheumatology, and additional event moments designed to turn attendance into visible, usable brand proof.
Auto Show Feastie Black Sea
Open official page ↗
✍️
Published Editorial Work
Freelance contributions · Environmental & Business media
Written contributions to Canadian media outlets covering environmental technology, sustainability reporting, and business strategy. Published across Global News, Environment Journal, and Canadian Business.
Global News Environment Journal Canadian Business
The Didem Times
Communications · AI · Strategy · Culture · Est. 2024
Toronto Edition PR & AI Dispatch Vol. II, No. 4
⚡ Lead Story — AI & Strategy
The AI tools that actually changed how communications teams work in 2024
Analysis · 4 min read
Not the ones that got the press release. The ones that got quietly adopted because they solved a real problem — faster media monitoring, cleaner reporting drafts, less time spent on grunt work that used to eat three hours of every Tuesday. DataGum fits here. So does every tool that made the output better without making the process more performative.
🤖
PR · Campaign
The Barbie campaign wasn't luck. It was a system.
Campaign analysis
Timing, world-building, and disciplined repetition. The lesson isn't "be bold" — it's that every touchpoint was deliberate, documented, and connected to the next one.
AI · Ethics
Why brands suddenly care about AI ethics — and what that actually means
Brand messaging
When technology moves faster than trust, communications has to step in and translate risk. The brands doing this well aren't moralising — they're just ahead of the backlash curve.
Strategy · Culture
Attention is cheap. Trust is the actual metric.
Media trends
Virality and credibility are not the same thing and treating them as interchangeable is how brands burn spectacularly. The difference is everything after the first glance.
PR · Events
What the Montreal Auto Show taught me about media execution
Field notes · Mitsubishi
15+ outlets, one launch window, zero room for vague briefs. The run-of-show is not a schedule — it's a system with owners, backups, and timelines at every node.
AI · Workflow
Building DataGum: what actually happened
Behind the build
It wasn't an AI experiment. It was a workflow fix. Regional outlets were getting missed, reports were slow, accuracy was off. N8N + structure + clear output = 30% improvement and a team that adopted it without being asked.
Campaign · Culture
The problem with "authentic" content is that most of it isn't
Content strategy
Authenticity became a brand strategy, which is the exact moment it stopped being authentic. The content that actually lands is specific, not performed — it says something instead of signalling it.
PR
Editorial is not decoration
Good editorial makes complicated things legible without making them simple. Mi Magazine Issue 5 wasn't a product description — it was a story about why sound design matters to drivers who spend 40 minutes in their car every morning.
Strategy
Campaigns are systems, not moods
Inputs, timing, context, audience logic, distribution, follow-through. Not decorative assets with motivational captions. A campaign without structure is a mood board with a budget.
Culture · AI
AI won't replace taste
It accelerates options. It cannot save people from choosing ugly, vague, lifeless ones. The tool is only as sharp as the instinct behind it — and that instinct still has to exist first.
Strategy
Istanbul → Toronto: what the move actually changed
Not the language. The rhythm. How people make decisions, how meetings flow, what silence means in a room. The pattern recognition muscle still works — it just calibrates to a new system.
Ask Didem
One guide for the whole site: ask questions, understand the work, or use it as a guided portfolio navigator. Powered by OpenAI through a Vercel API route.
Hi — I'm Ask Didem. I can guide you through the portfolio or answer questions about experience, projects, skills, DataGum, media work, and contact.
About This Didem
Didem OS 2.0
Modules: PR / Strategy / AI / Culture
Base: Toronto
Origin: Istanbul
Languages: Turkish / English / French
Operating logic
Portfolio as system, not brochure. Windows, apps, notes, evidence, and recruiter paths. Because linear portfolios are usually just polite boredom in grid form.
Core themes
Editorial storytelling, communication systems, AI curiosity, strategic clarity, and enough personality to avoid looking outsourced from a template cemetery.
Inbox — Didem Demirgil
📬 Mailboxes
Labels
Inbox
Select a message
From:— To:— Date:—
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Notes
Select or create a note
iTunes
🎧
System Audio Archive
Desktop soundtrack, not Safari bait. Clicking a track opens a proper Now Playing window because apparently we do respect the brief around here.
Press Kit — Didem Demirgil
One-liner
Toronto-based PR and communications professional with experience in media relations, event execution, editorial writing, and AI-supported workflows — currently available for full-time roles in communications, content strategy, and PR.
Short Bio (50 words)
Didem Demirgil is a Toronto-based PR and communications professional. She has supported national media launches at Mitsubishi Motors Canada, built DataGum — an AI-powered reporting tool that improved accuracy by 30% — and executed large-scale events across Turkey and Canada. She works across Turkish, English, and French.
Extended Bio (100 words)
Didem Demirgil is a PR and communications professional based in Toronto, originally from Istanbul. She holds a postgraduate certificate in Public Relations from Humber College and a BBA from Beykent University. Her experience spans media relations, event logistics, editorial writing, and AI-driven workflow automation. At Mitsubishi Motors Canada she supported a national vehicle launch reaching 15+ outlets and ~20M impressions. At Bubblegum Canada she independently built DataGum, an AI-powered media monitoring tool that improved reporting accuracy by 30%. She is fluent in Turkish and English, and intermediate in French.
Key Facts
📍 Based in Toronto, Canada
🌍 Originally from Istanbul, Turkey
🎓 Humber College — PR (2023–2024)
🏢 Mitsubishi · Bubblegum · Humber · D Event
🤖 Built DataGum (AI, N8N automation)
📰 15+ media outlets, 20M+ impressions
🗣️ Turkish · English · French
📖 What is Didem OS? — How to use it
Didem OS 2.0
A portfolio built like a desktop operating system. Instead of scrolling through one polite page, you open apps, move windows, and explore work the way you would on a real computer — just smaller, and with stronger opinions.
🖥️ What is Didem OS?
Didem OS is the portfolio of Didem Demirgil — a PR and communications professional based in Toronto. Instead of a static scrolling page, the portfolio runs like a miniature Mac desktop from the 90s. Every section is an app. Every piece of work is a window you open, move, and close. The dock at the bottom, the menu bar at the top, the icons on the desktop — all of it works like a real OS.
🧭 How to navigate
🖱️ Desktop icons
Double-click any icon to open that app. Single-click to select it. Drag icons to rearrange them.
🪟 Windows
Drag the title bar to move. Drag the bottom-right corner to resize. Click the green button or double-click the title bar to maximise.
⚓ Dock
The dock at the bottom opens any app instantly. A dot below the icon means the app is already open.
🔍 Search
Click the magnifier icon in the top-right or press Cmd/Ctrl+F. Type "inbox", "ai", "contact" to jump directly.
📦 What each app contains
🧭 SafariPortfolio work, Didem Times news, social media, and the AI chat — four tabs inside one browser window.
📬 InboxCareer timeline as email threads. Real messages from employers, clients, and automation logs. Fully searchable.
📝 NotesDidem's professional thinking — observations on PR, AI, messaging, and communication strategy. Editable and searchable.
🤖 Didem AIAsk Didem AI anything about experience, projects, skills, or contact. Type or use the quick prompts.
📋 Recruiter ModeFast-track version for hiring managers. Metrics, experience snapshot, and direct links to everything relevant.
📎 PortfolioKey projects with outcomes — DataGum, Mitsubishi launch, Humber campaign. Evidence, not adjectives.
🎵 iTunesDidem's playlist. Click a track to open the Now Playing window with a YouTube embed.
📞 ContactEmail, phone, and LinkedIn — all clickable. No hunting required.
📌 Menu bar guide
🍎 Apple menu — About, System Preferences, Recruiter Mode, Press Kit, restart or shut down.
File — Open Safari, Notes, Portfolio, or Contact directly.
Edit — Undo, redo, copy, paste within editable fields.
View — Toggle the dock or desktop icons, switch themes (System 1.0 / Paper Trail / Soft Glitch).
Special — Jump to Didem AI, Didem Times, iTunes, or Recruiter Mode.
Help — You are here. Also links to Contact and System Preferences.
🔍 Search — Type any keyword to open the matching app instantly.
Language — Switch between EN / TR / FR at any time.
⌨️ Keyboard shortcuts
Navigation
Open search ⌘F
Close menus / search Esc
Open selected icon Enter
Right-click menu Right click
Game
Jump (R0-BOT) Space
Jump (alternative) ↑
Windows
Move window Drag titlebar
Bring to front Click window
Close window 🔴 button
Maximise 🟢 button
Search shortcuts
"ai" or "datagum" → Didem AI
"notes" → Notes
"recruiter" → Recruiter Mode
"music" or "itunes" → iTunes
💡 Quick tips
• Idle for 1 minute → screensaver activates. Click or press any key to wake.
• Right-click the desktop for a quick app menu.
• Drag Safari from its tab bar to reposition the window.
• The R0-BOT game lives in Safari → Start Page. Double-jump allowed.
• Didem AI understands natural questions — try "what makes Didem different?"
Contact
📧 [email protected] 📞 437-422-2150 💼 LinkedIn 📍 Toronto
Send a message
Strategic, editorial, systems-minded, allergic to vague briefs.
📊 Numbers — Strategy Docs
Weekly Social Media Content Plan — Q2 2025
DayChannelContent TypeTopic / HookAudience SegmentCTAKPI Target
MonLinkedInThought leadershipAI in PR: what actually changed in 2024Hiring managers, PR leadsSave & share300+ impressions, 15 saves
TueInstagramBehind the scenesAuto show day — real logistics, real pressureIndustry peers, creativesDM for collab200 reach, 5% engagement
WedLinkedInCase study snippetDataGum: how we fixed a reporting blind spotTech-curious comms prosComment your take500+ impressions, 20 comments
ThuInstagramCarousel5 things PR people misunderstand about AIJunior communicatorsShare to story400 reach, 30 saves
FriLinkedInEditorial repostGlobal News / Canadian Business bylineRecruiters, journalistsRead & connect250+ impressions
SatInstagramPersonal brandSystems thinking in comms — a threadGeneralist audienceFollow for more150 reach, 4% engagement
Weekly KPI Summary1,800+ total reach · 4.5% avg engagement
Trash
4 items
System Preferences
Themes
What changes
Wallpaper, tab colors, accent colors, and active window highlight. Because consistency is not a decorative hobby.
Mouse personality
Yes, this is part of System Preferences too. It should have been here from the start instead of hiding in Control Panels like a guilty secret.
Control Panels
Desktop controls
Use this to reset icon layout, reopen startup windows, or restore order after enthusiastic clicking, which humans seem to enjoy.
Mouse personality
Because a fake operating system without cursor vanity is just a website in costume. Also yes, it now appears in System Preferences too.
Finder
Desktop summary
Didem AI, Press Kit, Proof.zip, Notes, Inbox, Recruiter Mode. Tiny operating system, huge ego. Efficient though.
Now Playing
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No track selected
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⚡ Didem Demirgil — Quick Look
Didem Demirgil
PR strategist and communications professional based in Toronto. Built an AI-powered reporting tool that improved accuracy by 30%. Executed national media launches, managed large-scale events, and writes editorial content with real outcomes. Three languages, systems thinking, AI-forward approach.
PR Strategist · AI-curious communicator · Istanbul → Toronto
15+
Media outlets
100%
KPI delivery
+30%
Accuracy lift
3
Languages
Experience
Mitsubishi Motor Sales of CanadaNov 2024 – Apr 2025
Communications & Public Relations Intern
2025 Outlander launch — press materials, editorial coordination, event visibility. 15+ media outlets, ~20M impressions, 100% KPI delivery. Montreal Auto Show coordination. Mi Magazine Issue 5 editorial features.
Bubblegum CanadaMay – Aug 2024
Public Relations Coordinator
Built DataGum — AI-powered media monitoring via N8N automation. +30% reporting accuracy. Curated media scans, flagged high-impact coverage, coordinated multi-client PR campaigns.
Humber CollegeJan – Apr 2024
Social Media & Marketing Intern
Social content creation, engagement metrics tracking, campaign strategy support. ~30% engagement lift through better content framing and timing.
D Event Turizm2022 – 2023
Public Relations Coordinator
Large-scale medical congresses (500+ attendees). Full logistics ownership: venue, travel, catering, compliance, run-of-show. Zero major incidents.
Proof of Work
🤖
DataGum — AI Media Monitoring
Built an automation tool that fixed broken reporting
+30% accuracy
▶
Problem
Regional outlets missing from client reports. Manual tracking couldn't keep up.
What I Did
Built DataGum with N8N — automated scanning, structured output, clean draft generation.
Result
+30% accuracy. Reporting time cut significantly. Team adopted it without prompting.
🚗
2025 Outlander Launch
National launch — press, events, editorial
15+ outlets · 100% KPI
▶
Problem
Tight launch window, multi-city coordination, zero tolerance for missed outlets.
What I Did
Press distribution to 15+ outlets. Montreal Auto Show + dealer events. Meltwater dashboards. Mi Magazine editorial.
Result
~20M impressions. 100% KPI delivery. Editorial contributions noted by brand team.
Press Release Motormouth
📖
Mi Magazine Editorial — Issue 5
Brand storytelling, not product copy
3 features
▶
Problem
Technical features needed to feel human and readable for non-enthusiast drivers.
What I Did
Yamaha audio piece, maintenance guide, owner profile — all narrative-driven editorial.
Result
3 published features. Yamaha piece noted by brand team. Technical → lifestyle positioning.
Issue 5
🎪
Medical Congress Series
500+ attendee events, zero incidents
512 attendees · 0 fails
▶
Problem
Multiple medical congresses requiring strict compliance and zero logistics failures.
What I Did
Full ownership: venue, travel, catering, compliance, run-of-show. KPI dashboards within 24h.
Result
512 attendees at flagship event. Zero major incidents. Repeat client engagement.
Education
Humber College, Toronto2023 – 2024
Postgraduate Certificate, Public Relations
Beykent University, Istanbul2017 – 2021
Bachelor of Business Administration
Contact
📧 [email protected] 📞 437-422-2150 💼 LinkedIn 📍 Toronto, ON
🖥️
Finder
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Inbox
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Numbers
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Trash